1. What is happening with Saxo Australia?
We are excited to reveal that Saxo Australia is rebranding to Totality from 11 August 2025.
We are thrilled to share our new name and logo, and believe they reflect our commitment to helping ambitious, world-wise Australians go global with their investing.
In preparation for the transition to Totality, we have doubled our Australian-based staff, reinforcing our commitment by onshoring vital roles in client service, operations, onboarding, and compliance.
2. What does this mean for me? Do I need to do anything as a Saxo Australia client during this process?
Your trading account and the services you receive from us will remain unchanged. There is nothing you need to do in relation to the rebrand, and you can continue trading and managing your investments as usual.
As part of the rebrand to Totality, Saxo Bank A/S will be retained as provider of trading and technology services. This means clients will notice only superficial changes to our trading platform’s appearance and functionality. But you can expect a revamped client dashboard, website, and mobile experience from 11 August.
We’ll also be upgrading our app investing experience. Totality clients will ahead of 11 August need to download the new, enhanced Totality apps. We’ll provide you with a step-by-step guide on downloading the new apps when they are available to download.
3. What does this mean for the assets and cash I have on the Saxo Australia platform? Will Saxo Australia’s existing custodial relationships remain in place?
There will be no change. Your assets will continue to be safeguarded by the same tier-one global asset custodians, including our current custodian Saxo Bank A/S and appointed sub-custodians such as Citi Group, and remain readily accessible for investing via the platform. Your funds will continue to be held in a segregated client trust account maintained in Australia with HSBC and NAB, and you will experience no interruption in your ability to view, buy, or sell assets or cash balances through the platform.
4. Why Totality? And why this logo?
The name Totality, in short, sums up our ambition for our clients.
We believe our platform enables clients to “do it all” in global financial markets, and to gain a total view on both the market and their own portfolio. In this way, the name Totality distils the all-encompassing nature of our platform—a place where clients can invest across asset classes, across geographies, long or short, in the way they see fit, to grow their wealth and realise their financial goals. To be the single, comprehensive place for all your investing and trading needs.
Our new winged goddess logo symbolises triumph over adversity, forward progression, and the ability to take flight, representing our commitment to helping clients soar towards their financial goals. By bridging the distance between Australian investors and global opportunities, we facilitate seamless navigation and forward movement in the dynamic world of trading and investment.
5. Who are the shareholders of Totality?
Saxo Bank A/S remains a key shareholder of Totality, continuing to provide essential access to trading technology and execution.
We are as part of the rebrand pleased to welcome SCM DMA Pty Ltd (DMA) as a new shareholder—a business which has a longstanding partnership with Saxo Bank A/S and has developed complementary technology and software solutions for wealth managers and financial advisors. Saxo Bank A/S and DMA are key partners in multiple jurisdictions, and collaborate closely to deliver innovative solutions to their clients.
Saxo Bank A/S effectively holds 19.9% of Totality, while DMA Pty Ltd holds 80.1%, with closing expected around the same date as rebranding.
6. Will you remain an Australian-run and operated business?
Our commitment to Australian-based high-touch support and client service remains and will not change. In fact, ahead of the rebrand to Totality, we have doubled our business’ Australian-based staff count, with more onshoring of critical client service, operations, onboarding, and compliance roles.
Our sales team and relationship managers will remain at the company and continue to serve you, including our Head of Sales. Likewise, the business’ CEO, COO, CMO, Head of Legal and Head of Compliance will remain with the firm.
The business will benefit from certain centralised functions with DMA for processing, operations, and tech development.
Totality will continue to be regulated and licensed as a broker by the Australian Securities and Investments Commission (ASIC).
7. What will change about the business? Will any of its offerings change?
As Saxo Bank A/S will continue as trading and technology provider, current clients will notice limited change to the platform they know and love.
There are no changes planned to our current pricing, including our brokerage fees, currency conversion fees and financing rates. We will proudly remain one of the most cost-effective multi-asset investment brokers in the Australian market.
Once the rebrand to Totality is complete, we aim to build upon Saxo Bank A/S’s world-class platform offering with additional products, tools and features specific to Australian investors and their needs.
8. Will I retain the option to invest in ASX-listed shares with an individual HIN?
Yes. Totality clients will retain the option to invest in ASX-listed shares with an individual HIN or via a custodial arrangement, depending on their preference.
9. Will the business continue to accept and onboard account structures such as corporate accounts, trusts, and Self-Managed Superannuation Funds (SMSFs)?
Yes. All current account structures, including corporate accounts, trusts, and SMSFs, will continue to be accepted by Totality.
10. Will I still be able to log in to see my portfolio through SaxoInvestor, SaxoTraderGO or SaxoTraderPRO after rebranding on 11 August 2025?
After 11 August 2025, you will need to log in via Totality’s new and enhanced webpage and apps, as the Saxo-branded investing apps and home.saxo/en-au webpage will no longer be available. Rest assured that both the new apps and website will be shared with you shortly, well before the rebrand date.
11. Will the Saxo Rewards loyalty program remain in place after the rebrand?
Upon rebranding, we will be transitioning Totality clients to our new loyalty program. We are looking forward to enhancing your existing experience and providing even better perks for our valued clients, so stay tuned for more details.
Rest assured that all Totality clients will, as part of this change to our loyalty program, enjoy identical or improved pricing and client support.
12. Will my Saxo Australia trading history be made available after the rebrand to Totality?
Yes, your data (including trading history) will continue to be available via the platform.
13. Will the business continue to provide tax resources, such as an annual investment income report (AIIR)? Will this occur for FY25?
Yes. All reporting services, including tax-related reporting and documentation, will continue to be made available to Totality clients. This includes for FY25.
14. Where can I go for additional information, or if I have further questions?
Please contact Saxo Australia’s sales and client services team directly at +61 2 8267 9000, or via email at privatesalesau@saxomarkets.com.
We will also host a webinar with Saxo Australia’s leadership team on Wednesday 9 July 2025 at 2:00pm (AEST) to answer any client questions or concerns related to the rebrand. We encourage you to join the webinar—all current Saxo Australia clients will receive an invitation and sign-up link via email.